Discover: Using Data to Elevate Your Recruitment Marketing Strategy
Time: 11:30 am
day: Day One Track A AM
Details:
- Goal Setting and Benchmarking: It's critical to set concrete goals to give your strategy a direction. At the end of the day, you are your greatest benchmark. Use historical data to identify your pain points, understand underlying causes, and establish Key Performance Indicators (KPIs).
- Analyzing and Adjusting Processes to Achieve Goals: Sometimes, adjustments need to be made internally to achieve your goals. We’ll talk through some case studies of retail organizations that have been able to pivot successfully and solve the essential un-met goals.
- Understanding and Optimizing ROI: We’re diving deep into Return on Investment (ROI) beyond media spend by analyzing the efficiency and source of applications. Implement a comprehensive dashboard to keep track of all application sources to truly understand and optimize the ROI of your recruitment marketing efforts.
